• Keyword research and analysis.
• Rewrite or write unique attractive title and description tags on every page
• Make sure your content titles and subtitles under H1 / H2 tags.
• Verify that your robots.txt file exists and that you added the folders you want to prevent access from.
• Make sure all images have alt text.
• Create a sitemap.xml at the root of your site.
• Create a 404 page contains links to your main categories and maybe a search box.
• Verify your server load time.
• Validate your code if possible.
• Clean up the website code removing excess code.
• Do a quick IP location test to make sure you're hosted near your main market.
• Check the body text for the keywords, if not there, rewrite copy to include.
• Create a keyword friendly URL.
• Website Ranking Test
• Competition Ranking Test
• Setup Google Webmasters