SEO Fact & Fiction

Fact

• Great content = Great Rankings
• Link building is very important, quality not quantity
• SEO companies can not guarantee results
• Keywords don’t stay ranked forever
• Rankings can fluctuate from time to time
• Slow and steady wins the race

Fiction

• SEO can be done once & will last forever
• That a SEO firm is endorsed by Google
• SEO is easy
• SEO is quick
• Google hates SEO