Google Maps
Local SEO for the Map Pack, the three businesses Google shows under the map.
Peter Roesler. 26 years in digital marketing. 10k+ sites built. Founder of Small Business SEO since 2009. Still barefoot.
- 26
- Years in digital marketing
- 2009
- Founded Small Business SEO
- 10k+
- Sites built
- 5,000+
- Websites ranked
- 4.6
- Stars on Google. Not five.
- Certified Expert
- 4
- Books on Amazon
Prologue · The Making
An artist who writes code.
That is the weird mix. He trained in graphic design and multimedia, then wrote code in everything from COBOL and Lingo to TypeScript and Python. Drag the line. Same man, two halves.
The Artist
He sees the page before it exists.
- BFAGraphic Design and Multimedia
- UNFUniversity of North Florida
- HonorsGraduated with honors
The Coder
// the other half
const pete = {
wrote: ["COBOL", "Lingo",
"TypeScript", "Python"],
sitesBuilt: "10k+",
websitesRanked: "5,000+",
founded: 2009,
company: "Small Business SEO",
shoes: null,
};- IThe artistBFA in Graphic Design and Multimedia from UNF, with honors.
- IIThe coderCOBOL and Lingo first. TypeScript and Python now.
- IIIThe familyFounded Small Business SEO in 2009.
- IVThe record10k+ sites built. 5,000+ websites ranked. 26 years in.
- VThe GodfatherSites that look like art and rank like code. Still barefoot.
Chapter I · The Audience
Every business owner in town comes to see him eventually.
Roofers, plumbers, dentists, lawyers. They come in after an agency took their money and left them invisible. They leave with a plan.
"I built this company for business owners who are sick of getting sold and never getting results."Peter Roesler
The line forms early.
Chapter IIThey sold you reports.
You needed the phone to ring.
The only report that counts
Calls. Not charts.
Rankings are the means. The phone is the point. Every plan he writes is judged by the calls it brings in, because calls are how you keep score.
Or ring his: 904-664-6144
Chapter III · The Territory
He sees the whole map.
Three spots under the Google map get the calls in your town. Everything he does is built to put your name in one of them, and in the answers AI gives now.
SEO
Pages and content built to rank for what your buyers actually type.
AEO
Answer engine optimization, so AI answers quote your business by name.
GEO
Generative engine optimization for ChatGPT, Gemini and Perplexity.
Websites
Sites built to rank and convert from the first line of code.
Google Ads
Paid search when you need the phone ringing this week.
The question
Who owns your town?
Five places your customers ask who to hire. Fill in one line, ask each one for real, and keep score.
NAME YOUR TOWN
ILLUSTRATION · NOT LIVE RANKINGS
The interrogationYour town
0of 5 named you
Ask all five. Mark who named you.
The new families
Your customers ask AI now. Does it name you?
ChatGPTGeminiPerplexityGoogle AI
AEO and GEO make sure the answer is your business. He builds with AI every day. The mug on the table says I ♥ AI, and he means it.
The Playbook · Free
Steal his prompts.
Clients pay $10k to sit across from him. These are the same prompts, tests and checkups he runs on their businesses. Free. No email. Take them, run one on your shop tonight, and see where the money is leaking.
01Does AI Know You?Ask ChatGPT, Claude and Perplexity what they say about your business. If the answer is wrong, so are your calls.Run it in 60 seconds →
02Steal the Prompt Vault24 of his working prompts. Type your business once, every prompt fills itself in and opens in ChatGPT, Claude or Perplexity.Steal the prompts →
03Where Are My Leads?Ten checks, ten minutes, on your phone. Get your three biggest lead leaks, the costliest first, with the fix for each.Find the leaks →
04Are You a Made Man?Ten truth-or-myth calls the agencies get wrong. Score yourself from Associate to Don.Earn your rank →
Open the whole PlaybookFree. No email. Nothing to sign up for.
Chapter IV · The Code
Outwork.
Outthink.
Outlast.
No shortcuts. No excuses. We don't follow trends. We set them.THE BALLS OUT PHILOSOPHY
Chapter V · The Consigliere
4.6★★★★★
Not five.
Small Business SEO holds 4.6 stars from 31 Google reviews. The bad ones stay up, because a consigliere tells you the truth.
"We decided to start with the 1 star ones. We know you want to see those first."
Read every review on GoogleChapter VI · The Record
YEARS IN THE CHAIR
2009
Small Business SEO
Founded in Jacksonville Beach because small businesses kept paying too much for marketing that did too little.
10k+
Sites built
From his first site to this week’s AI build.
5,000+
Websites ranked
Real businesses on page one and in the Map Pack.
Google
Certified Expert
Google certified and a listed Google Partner. See the badge or the Partner listing.
Inc.com
Columnist
Business owners read him on Inc.com. Read his columns.
BFA
University of North Florida
Graphic Design and Multimedia, with honors. Where the artist half started.
Chapter VII · The Library
He wrote the book. Four of them.
Marketing, starting a business, and staying human while you build one. All four are on Amazon.
Peter RoeslerBalls Out MarketingGo big or go home
Balls Out Marketing
On AmazonPeter RoeslerStart a BusinessThe quick and easy guide
Start a Business
On AmazonPeter RoeslerChange the WorldPeter Roesler
Change the World
On AmazonPeter RoeslerWake the F#ck UpHow to stay human
Wake the F#ck Up
On AmazonThe Wire
Straight from the blog.
The latest on Google, AI search and what to do about it. 1,409 articles and counting on smallbusiness-seo.com.
Their Website Has Free SEO Data. This Prompt Reads It.
The shop beating you on Google left clues on its own website. Put their page next to yours, see why they rank, and if they should. One free prompt does it.
Read the full story →
Google's AI Now Puts the Official Site First. Is It Yours?
Google is testing a spot atop its AI answers for the links that finish the job. If Yelp knows more about you than your site does, Yelp wins. Check it tonight.
Read the full story →
We Killed Our Ads. Here's the AI Site That Replaced Them.
We cut our ads and search took over. But the site didn't do it alone. Here's the work behind it, and why you keep your ads on until it pays.
Read the full story →
Google Wrote the Rules for AI Answers. Does Your Site Pass the Test?
Google wrote a guide on how to show up in its AI answers. No secret trick, no special AI file. One prompt grades your homepage against it tonight.
Read the full story →
AI Cut Two Thirds of Local Shops. Did You Make the Cut?
Google's AI local results show about a third as many shops as the map pack. Check if you made the cut, see why, and get back on the list.
Read the full story →
Is Gemini Sending You Customers? Here's How You See It.
Gemini links now show up tagged in Google Analytics. Five clicks show you if AI is sending you customers, and one free prompt explains the numbers.
Read the full story →Quick answers
Straight answers.
- Name
- Peter Roesler, The SEO Godfather
- Company
- Small Business SEO, founded 2009
- Experience
- 26 years in digital marketing
- Track record
- 10k+ sites built, 5,000+ websites ranked
- Rating
- 4.6 stars from 31 Google reviews
- On X
- @TheSEOGodfather
Who is The SEO Godfather?
Peter Roesler. He founded Small Business SEO in 2009, has 26 years in digital marketing, has built 10k+ sites and has ranked 5,000+ websites. He is a Google Certified Expert, an Inc.com contributor and the author of four books.
What is the Google Map Pack?
The three local businesses Google shows under the map when someone searches for a service near them. Local SEO is the work of earning one of those three spots in your town.
What is AEO?
Answer engine optimization. It structures your business facts and content so AI assistants and Google's AI answers can quote you directly.
What is GEO?
Generative engine optimization. It is the work of getting your business named and recommended in AI-generated answers from ChatGPT, Gemini and Perplexity.
What is the Sit-Down?
A $10k flat-rate strategy engagement: a full business review, two 45-minute calls with Pete, a written 12-month plan of attack you keep whether you hire Small Business SEO or not, and an automation roadmap. The fee is credited in full toward your website build if you hire Small Business SEO.
Do you guarantee rankings?
No. Small Business SEO does not offer ranking guarantees. You get a written plan, the work behind it and an honest read on where you stand.
Chapter VIII · The Sit-Down
Pull up a chair.
Find out exactly where your business stands and what it would take to dominate your market.
- 01Full business reviewTraffic, competitors and every opportunity mapped.
- 02Two 45-minute calls with PeteGoals, gaps and real answers. No pitch.
- 03A written 12-month plan of attackPrioritized actions you keep whether you hire us or not.
- 04Automation roadmapWhere AI and systems can save you time and money.
$10kFlat rate. Credited in full toward your website build if you hire Small Business SEO.
"We don't follow trends. We set them."PETER ROESLER · THE SEO GODFATHER