Peter Roesler. 26 years in digital marketing. 10k+ sites built. Founder of Small Business SEO since 2009. Still barefoot.

Request the Sit-Down Who owns your town?
26
Years in digital marketing
2009
Founded Small Business SEO
10k+
Sites built
5,000+
Websites ranked
BFA
UNF, with honors
Google
Certified Expert
4
Books on Amazon

Quick answers

Straight answers.

Name
Peter Roesler, The SEO Godfather
Company
Small Business SEO, founded 2009
Experience
26 years in digital marketing
Track record
10k+ sites built, 5,000+ websites ranked
Certified
Google Certified Expert and a listed Google Partner. See the badge or the Partner listing.
Who is The SEO Godfather?

Peter Roesler. He founded Small Business SEO in 2009, has 26 years in digital marketing, has built 10k+ sites and has ranked 5,000+ websites. He is a Google Certified Expert, an Inc.com contributor and the author of four books.

What is the Google Map Pack?

The three local businesses Google shows under the map when someone searches for a service near them. Local SEO is the work of earning one of those three spots in your town.

What is AEO?

Answer engine optimization. It structures your business facts and content so AI assistants and Google's AI answers can quote you directly.

What is GEO?

Generative engine optimization. It is the work of getting your business named and recommended in AI-generated answers from ChatGPT, Gemini and Perplexity.

What is the Sit-Down?

A $10k flat-rate strategy engagement: a full business review, two 45-minute calls with Pete, a written 12-month plan of attack you keep whether you hire Small Business SEO or not, and an automation roadmap. The fee is credited in full toward your website build if you hire Small Business SEO.

Do you guarantee rankings?

No. Small Business SEO does not offer ranking guarantees. You get a written plan, the work behind it and an honest read on where you stand.

Prologue · The Making

An artist who writes code.

That is the weird mix. He trained in graphic design and multimedia, then wrote code in everything from COBOL and Lingo to TypeScript and Python. Drag the line. Same man, two halves.

The Artist

He sees the page before it exists.

  • BFAGraphic Design and Multimedia
  • UNFUniversity of North Florida
  • HonorsGraduated with honors
The Coder 
// the other half
const pete = {
  wrote: ["COBOL", "Lingo",
          "TypeScript", "Python"],
  sitesBuilt: "10k+",
  websitesRanked: "5,000+",
  founded: 2009,
  company: "Small Business SEO",
  shoes: null,
};
  1. IThe artistBFA in Graphic Design and Multimedia from UNF, with honors.
  2. IIThe coderCOBOL and Lingo first. TypeScript and Python now.
  3. IIIThe familyFounded Small Business SEO in 2009.
  4. IVThe record10k+ sites built. 5,000+ websites ranked. 26 years in.
  5. VThe GodfatherSites that look like art and rank like code. Still barefoot.

Chapter I · The Audience

Every business owner in town comes to see him eventually.

Roofers, plumbers, dentists, lawyers. They come in after an agency took their money and left them invisible. They leave with a plan.

"I built this company for business owners who are sick of getting sold and never getting results."Peter Roesler

The line forms early.

Chapter IIThey sold you reports.
You needed the phone to ring.

The only report that counts

Calls. Not charts.

Rankings are the means. The phone is the point. Every plan he writes is judged by the calls it brings in, because calls are how you keep score.

Or ring his: 904-664-6144

Chapter III · The Territory

He sees the whole map.

Three spots under the Google map get the calls in your town. Everything he does is built to put your name in one of them, and in the answers AI gives now.

01

Google Maps

Local SEO for the Map Pack, the three businesses Google shows under the map.

02

SEO

Pages and content built to rank for what your buyers actually type.

03

AEO

Answer engine optimization, so AI answers quote your business by name.

04

GEO

Generative engine optimization for ChatGPT, Gemini and Perplexity.

05

Websites

Sites built to rank and convert from the first line of code.

06

Google Ads

Paid search when you need the phone ringing this week.

The question

Who owns your town?

Five places your customers ask who to hire. Fill in one line, ask each one for real, and keep score.

I'm a in

Then work down the list.
NAME YOUR TOWN
ILLUSTRATION · NOT LIVE RANKINGS
The interrogationYour town
    0of 5 named you

    Ask all five. Mark who named you.

    Not named? Book the Sit-Down

    The new families

    Your customers ask AI now. Does it name you?

    ChatGPTGeminiPerplexityGoogle AI

    AEO and GEO make sure the answer is your business. He builds with AI every day. The mug on the table says I ♥ AI, and he means it.

    ChatGPT

    Three names. Is yours one of them?

    Ask ChatGPT for real Not on the list? Book the Sit-Down →

    The Playbook · Free

    Steal his prompts.

    Clients pay $10k to sit across from him. These are the same prompts, tests and checkups he runs on their businesses. Free. No email. Take them, run one on your shop tonight, and see where the money is leaking.

    01Does AI Know You?Ask ChatGPT, Claude and Perplexity what they say about your business. If the answer is wrong, so are your calls.Run it in 60 seconds → 02Steal the Prompt Vault24 of his working prompts. Type your business once, every prompt fills itself in and opens in ChatGPT, Claude or Perplexity.Steal the prompts → 03Where Are My Leads?Ten checks, ten minutes, on your phone. Get your three biggest lead leaks, the costliest first, with the fix for each.Find the leaks → 04Are You a Made Man?Ten truth-or-myth calls the agencies get wrong. Score yourself from Associate to Don.Earn your rank →
    Open the whole PlaybookFree. No email. Nothing to sign up for.

    Chapter IV · The Code

    Outwork.
    Outthink.
    Outlast.
    No shortcuts. No excuses. We don't follow trends. We set them.THE BALLS OUT PHILOSOPHY

    Chapter V · The Record

    YEARS IN THE CHAIR

    The desk
    2009

    Small Business SEO

    Founded in Jacksonville Beach because small businesses kept paying too much for marketing that did too little.

    The handshake
    10k+

    Sites built

    From his first site to this week’s AI build.

    5,000+

    Websites ranked

    Real businesses on page one and in the Map Pack.

    The look
    Google

    Certified Expert

    Google certified and a listed Google Partner. See the badge or the Partner listing.

    The table
    Inc.com

    Columnist

    Business owners read him on Inc.com. Read his columns.

    Feet up. Results in.
    BFA

    University of North Florida

    Graphic Design and Multimedia, with honors. Where the artist half started.

    Chapter VI · The Library

    He wrote the book. Four of them.

    Marketing, starting a business, and staying human while you build one. All four are on Amazon.

    Peter RoeslerBalls Out MarketingGo big or go home

    Balls Out Marketing

    4.7 stars from 318 ratings

    On Amazon
    Peter RoeslerStart a BusinessThe quick and easy guide

    Start a Business

    For the first year, done right

    On Amazon
    Peter RoeslerChange the WorldPeter Roesler

    Change the World

    The bigger picture

    On Amazon
    Peter RoeslerWake the F#ck UpHow to stay human

    Wake the F#ck Up

    In a world that's trying to kill your soul

    On Amazon

    The Wire

    Straight from the blog.

    The latest on Google, AI search and what to do about it. 1,409 articles and counting on smallbusiness-seo.com.

    SEOOct 31, 2026

    Their Website Has Free SEO Data. This Prompt Reads It.

    The shop beating you on Google left clues on its own website. Put their page next to yours, see why they rank, and if they should. One free prompt does it.

    Read the full story →
    AI SearchOct 31, 2026

    Google's AI Now Puts the Official Site First. Is It Yours?

    Google is testing a spot atop its AI answers for the links that finish the job. If Yelp knows more about you than your site does, Yelp wins. Check it tonight.

    Read the full story →
    SEOOct 30, 2026

    We Killed Our Ads. Here's the AI Site That Replaced Them.

    We cut our ads and search took over. But the site didn't do it alone. Here's the work behind it, and why you keep your ads on until it pays.

    Read the full story →
    AI SearchOct 30, 2026

    Google Wrote the Rules for AI Answers. Does Your Site Pass the Test?

    Google wrote a guide on how to show up in its AI answers. No secret trick, no special AI file. One prompt grades your homepage against it tonight.

    Read the full story →
    AI SearchOct 29, 2026

    AI Cut Two Thirds of Local Shops. Did You Make the Cut?

    Google's AI local results show about a third as many shops as the map pack. Check if you made the cut, see why, and get back on the list.

    Read the full story →
    AI SearchOct 29, 2026

    Is Gemini Sending You Customers? Here's How You See It.

    Gemini links now show up tagged in Google Analytics. Five clicks show you if AI is sending you customers, and one free prompt explains the numbers.

    Read the full story →
    All the stories

    Chapter VII · The Sit-Down

    Pull up a chair.

    Find out exactly where your business stands and what it would take to dominate your market.

    • 01Full business reviewTraffic, competitors and every opportunity mapped.
    • 02Two 45-minute calls with PeteGoals, gaps and real answers. No pitch.
    • 03A written 12-month plan of attackPrioritized actions you keep whether you hire us or not.
    • 04Automation roadmapWhere AI and systems can save you time and money.
    $10kFlat rate. Credited in full toward your website build if you hire Small Business SEO.
    Book the Sit-DownCall 904-664-6144
    "We don't follow trends. We set them."PETER ROESLER · THE SEO GODFATHER